White Rock is built around its waterfront — a 470-metre pier promoted as Canada's longest, four commercial districts (Uptown White Rock, Five Corners, East Beach and West Beach), and a business community of more than 600 storefronts represented by the White Rock Business Improvement Association. Whether you run a boutique near Five Corners, a restaurant steps from the beach, or a wellness practice in Uptown, your customers expect the same polish online that they see when they walk past your storefront.
That waterfront setting comes at a cost. Commercial rents on Marine Drive average $40–$50 per square foot, with some landlords asking close to $55/sq ft — pricing comparable to Downtown Vancouver despite far less winter foot traffic. Lease renewals can be brutal too: one waterfront tenant was hit with a 25% rent increase in a single renewal. With roughly 55 residents for every storefront business, White Rock's economy leans hard on day-tripping visitors, and the 76 special events held in 2025 (87 event days already approved for 2026, drawing an estimated 318,000 attendees a year) show just how much of the year's revenue gets concentrated into festival weekends and summer months.
That kind of seasonality and rent pressure means every dollar of software spend has to earn its keep. We build websites, booking systems, e-commerce and automation that help you convert the surge of summer and event-day visitors into repeat customers, capture leads while foot traffic is high, and keep operations lean during the quieter months — without adding headcount just to keep up with admin.
We work with the industries that define White Rock's commercial core: tourism and hospitality along the waterfront, independent retail trade, restaurants and food and beverage, real estate services, health and wellness practices, and arts and culture. If your business depends on Marine Drive foot traffic, buyer activity tracked through the Fraser Valley Real Estate Board, or steady bookings between festival weekends, we can build the software to support it.