Merritt sits at the junction of the Coquihalla, Okanagan and Nicola highways, and more than two million vehicles a year pass through on their way somewhere else. That's a huge amount of potential business for the sawmills, ranches, tourism operators and retail shops along Voght Street, Quilchena Avenue, the Garcia Street retail corridor and the Coldwater Avenue commercial strip — if those businesses have a website, booking system or point-of-sale that can actually capture a driver who's deciding, right now, whether to pull off the highway.
Running a business here also means running it around disruption. The Coquihalla corridor closes without much warning for wildfire, snow or truck incidents, cutting off the trucking and logistics companies and tourism operators who depend on that traffic. The November 2021 atmospheric river flood — the most expensive natural disaster in BC history — destroyed local infrastructure and left many businesses with no plan in place to protect equipment or computer servers during an evacuation. Flood-mitigation construction, including the relocation of Dikes 129 and 130 on the Coldwater River, is still disrupting areas near local businesses years later, even with more than $130 million in provincial commitments behind it. And with Aspen Planers, the town's largest private employer, curtailing production and cutting shifts at its Merritt sawmill, forestry-sector volatility ripples into every business that depends on local spending.
We're EduWeb Consulting, an AI-first software, web and automation studio. We build the systems that let a Merritt business keep functioning whether conditions are calm or the highway is closed: websites and booking tools that turn passing traffic into customers, production and scheduling software for sawmilling, ranching and trucking operations, and cloud-based systems that keep your records and operations running even if you have to evacuate on short notice. Merritt's population was 7,051 at the 2021 census, down slightly from 7,139 in 2016 — so growth here comes from capturing more of the regional and pass-through market, not from a fast-growing local population, and that's as much a software and automation problem as a marketing one.
Whether you're based downtown, out on Airport Road in the light industrial area, at the Merritt Aerospace Lands site on Highway 5, or serving ranching and forestry operations from a shop on Coldwater Avenue, we'll build tools sized to how you actually work. Tell us what's slowing your business down, and we'll show you what we'd build.