Castlegar is a city of 8,338 people (2021) with roughly 679 registered businesses, sitting at the confluence of the Columbia and Kootenay rivers and serving as a commercial hub for the wider West Kootenay region. The local economy leans heavily on forestry and wood products manufacturing — Mercer Celgar's Zellstoff Celgar pulp mill alone employs roughly 400 people, and Interfor Corporation employs about 150 more — alongside post-secondary education, retail and commercial services, transportation and logistics, tourism and outdoor recreation, and mining. It's a working city with a small-business backbone, and the software, websites, and automation those businesses run on should reflect that.
Downtown, Columbia Avenue is in the middle of a multi-year redevelopment: the Phase 2 road and utility work tied to the Downtown Revitalization Plan has disrupted foot traffic and access for storefronts, and aging commercial buildings — like the Eremenko Building — are being demolished rather than simply renovated. For retailers and service businesses along Columbia Avenue and out at Castleaird Plaza, that makes a strong online presence, online ordering, and booking tools less of a nice-to-have and more of a way to keep revenue flowing while the street outside is torn up.
Labour is the other constraint we hear about consistently. Employers across forestry and hospitality report they can't attract or retain workers because prospective hires can't find housing locally — a problem the Kootenay Workforce Housing Society is working to address — and manufacturing and construction businesses are separately dealing with a shortage of skilled tradespeople that slows project timelines. When you can't simply hire your way out of a bottleneck, the next best lever is automating the scheduling, reporting, and customer-facing work that's currently eating up your existing team's time.
Castlegar's business base is also more concentrated than some of its neighbours: a lot of local spending power still traces back to a small number of large industrial employers, which leaves retail and service businesses exposed to swings in the forestry sector, and the region has drawn comparatively little outside investment next to the Okanagan and East Kootenay. Selkirk College's enrolment still adds more than $40 million a year to the local economy, and the West Kootenay Regional Airport moves close to 75,000 passengers annually — real, steady demand for businesses that can reach it efficiently. EduWeb Consulting builds the websites, custom software, and AI-driven automation that let Castlegar businesses capture more of that demand without waiting on outside capital to do it.